...is one of the largest online retailers for fashion and lifestyle in Europe and the leading provider of a personalized shopping experience on smartphones, with over 13 million active customers. In the award-winning ABOUT YOU app and on aboutyou.com, customers find inspiration and a range of around 750,000 items from nearly 4,000 brands.
We believe everybody should feel great to show themselves. We accept people just the way they are and support them in expressing their personality through fashion – because fashion can help people to stand out and fit in at the same time. At ABOUT YOU we want to empower people by inspiring them with a diverse range of people, brands and styles.
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ABOUT YOU is a company driven by the passion to develop the best products. We always want to be first. And we want to share our knowledge and build strong and long-term partnerships. That is why we offer the ABOUT YOU Tech Services as a flexible API solution for online retailers as well as our ABOUT YOU Brand Relations & Retail Media with native advertising opportunities for external partners.
Learn moreBerlin / Hamburg | July 11, 2025 – Zalando SE (“Zalando”) and ABOUT YOU Holding SE (“ABOUT YOU”) today announced that they have completed their strategic combination, allowing them to serve customers and partners across Europe better. With their complementary Business-to-Consumer and Business-to-Business offerings, the two founder-led companies will build a pan-European ecosystem for fashion […]
Berlin / Hamburg | July 1, 2025 – Zalando SE (“Zalando”) today announced that the European Commission granted merger control clearance for the voluntary public takeover offer to the shareholders of ABOUT YOU Holding SE (“ABOUT YOU”) and further share purchase agreements, thus fulfilling all closing conditions for the transaction. The takeover offer is planned […]
Hamburg, May 21, 2025 – ABOUT YOU presents the first collection of the new label Today I did nothing together with the French artist Thomas Lélu. The online fashion store expands its exclusive portfolio of Celebrity Collections by ABOUT YOU with a creative collaboration that combines art and streetwear in a unique way. The collection is […]
